What is Shichi-Go-San?

Shichi-Go-San is not a national holiday, but it’s widely observed across Japan. Rooted in Shinto tradition, it celebrates important milestones in a child’s life:
- Three years old (san) – hair growing ceremony for boys and girls
- Five years old (go) – boys wear hakama for the first time
- Seven years old (shichi) – girls start wearing obi with kimono
The festival dates back to the Heian period (794–1185) and has evolved into a modern mix of religious practice, cultural pride, and family celebration.
How Do Families Celebrate Shichi-Go-San?

- Shrine Visits (参拝 / Sanpai): Families take children to Shinto shrines, such as Meiji Shrine in Tokyo, for prayers and blessings.
- Traditional Dress: Children wear kimono, hakama, or modern-style formal wear.
- Photo Sessions: Many families book professional photographers to capture this once-in-a-lifetime moment.
- Chitose Ame (千歳飴): Children receive long, thin “thousand-year candy” symbolizing healthy growth and longevity.
- Family Gatherings: After shrine visits, families often enjoy a meal together or visit photo studios for portraits.
When is Shichi-Go-San Celebrated?
Although November 15 is the official date, celebrations often take place on weekends throughout November to accommodate work and school schedules. It also coincides with autumn foliage, making it a beautiful season for photos.
Best Places to Experience Shichi-Go-San in Japan

If you're in Japan in November, you can witness this charming festival at:
Meiji Jingu Shrine (Tokyo)
Sumiyoshi Taisha (Osaka)
Fushimi Inari Taisha (Kyoto)
Local shrines nationwide
You’ll see kids in elaborate kimono, proud parents, and a festive, respectful atmosphere.
Why It Matters
Shichi-Go-San isn’t just a cute photo opportunity—it’s a deep-rooted cultural practice celebrating life, tradition, and family. It blends history, religion, and beauty, making it a unique window into Japanese values.
Useful travel tips and advices for visitors

Here are some useful travel tips and advice for visitors who want to experience Shichi-Go-San (七五三) in Japan:
- Visit in Early to Mid-November
While the official date is November 15, families often celebrate on weekends throughout early to mid-November.
This also coincides with autumn foliage season, so it’s a perfect time for sightseeing and photography.
- Go to Major Shrines for the Best Experience
Visit large shrines where many families gather:
- Meiji Jingu (Tokyo)
- Fushimi Inari Taisha (Kyoto)
- Sumiyoshi Taisha (Osaka)
These locations offer beautiful backgrounds, traditional rituals, and a festive atmosphere.
- Be Respectful When Taking Photos
- You’ll see many children in traditional kimonos—it’s tempting to take pictures, but ask for permission if the children are close or recognizable.
- Avoid interfering with their private family moments or religious rituals.
- You Can Rent a Kimono Too
- Travelers can rent traditional Japanese clothing and join in the cultural spirit—especially in cities like Kyoto and Tokyo.
- Just be mindful not to imitate children's attire specifically for Shichi-Go-San, as it may seem culturally insensitive.
- Observe Shrine Etiquette
- Bow at the torii gate before entering.
- Purify hands and mouth at the temizuya (water basin).
- When offering prayers: bow twice, clap twice, bow once.
- Buy Chitose Ame as a Souvenir
- "Chitose ame" (thousand-year candy) symbolizes long life and is sold in colorful bags decorated with cranes and turtles.
- These make great cultural gifts and are widely available at shrines during this season.
- Plan Around Crowds
- Major shrines get crowded during this time—especially on weekends.
- Arrive early in the day or visit smaller local shrines for a quieter experience.
- Dress for Autumn Weather
- November weather in Japan is generally mild and dry.
- Bring light layers, a scarf, and comfortable shoes for walking and shrine grounds.
Summary

Shichi-Go-San (七五三) is a cherished Japanese tradition celebrated on November 15, honoring the healthy growth of children—specifically three- and seven-year-old girls and three- and five-year-old boys. On this day, families dress their children in elegant kimonos, visit Shinto shrines to receive blessings, and celebrate with symbolic treats like chitose ame (thousand-year candy), representing long life and good fortune.
This vibrant rite of passage beautifully blends cultural heritage, religious practice, and family pride, making it one of Japan’s most heartfelt and photogenic seasonal celebrations.
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